Porterhouse Clothing & Supply is a brick-and-mortar menswear shop in Eugene, Oregon. They opened their doors knowing that eCommerce would be a big part of their business.
Working with Sterner Stuff, they used Shopify to build a digital-first business. Shopify’s traditional eCommerce product, combined with their POS offering, make for seamless store operations across sales channels.
We kept in mind that this was a small shop just getting started. Shopify has built their platform to convert shoppers into buyers. By focusing strictly on brand, photography, and content, we were able to build a website quickly without worrying about what product pages or checkout looked like.
Big ROAS from Google Shopping
With a small $5/day budget in a simple Google Smart Shopping campaign, they were able to generate 21% of their 2020 holiday revenue through online sales.
For a brand new store, this meant that even if it took time to catch on and be discovered in Eugene, online shoppers looking for the products they carry would help ease the startup financial burden. Online sales helped to cushion slow seasons and provide a larger audience to clear out old inventory that didn’t do as well in-store.
The Smart Shopping campaign has become what Google calls today a Performance Max campaign, and the budget has continued to grow. As of today, the campaign produces anywhere from 600-1000% return on ad spend (ROAS) each month. That’s an incredible rate of return for the industry and requires almost no work from the team. They just have to make sure that new products are set up with as many details as possible in the Shopify admin.