Sterner Stuff
WordPress and Custom Web Design & Development Services
Our Eugene-based, in-house team is made up of experts at fixing websites, building websites, and crafting custom applications to help simplify your business.
We Design, Build, & Maintain Websites
Specifically, we excel at:
Web Design & Development
Our team is in-house and based in Eugene, Oregon. You’ll meet with real people who can help you understand how your website and your business connect. Then we can design and build a website, or a custom piece of software, that serves your business effectively. Whether that’s driving leads or simplifying business administration, we’re here to help.
WordPress Website Hosting & Maintenance
We provide comprehensive monthly WordPress website hosting and support packages designed for the hands-off business owner. Never worry about security and updates again. Similarly, we offer long-term support for custom software, whether we built it or someone else did.
And we won’t talk you into a new website if you don’t need one.
eCommerce Solutions from Shopify & WooCommerce
We help brick-and-mortar business owners get online with ease and reach new audiences. We leverage Shopify to help retail businesses bridge the gap between online and point-of-sale. We also support WooCommerce for a variety of eCommerce applications. We’re agency partners for both.
Start selling around the globe.
Five-Star Websites
Clients whose websites benefited from working with Sterner Stuff.
Sterner Stuff takes all the worry out of hosting and maintaining a website. They are very detailed oriented and responsive to support requests. They thoroughly revised and optimized our websites which increased site stability and resulted in faster speeds. As a result, our Google organic rank increased so we are now at the top of the first page of search results for all our top keywords. The money they save us from not having to run so many paid ads more than covers their reasonable monthly maintenance fee.
Ethan is not only professional and knowledgeable but he was able to explain our options and outcome in a way we could understand. I find him to very honest and upfront about what he expected from us and in return what we could expect from him. Once we gave him the ok he was off and running at full throttle. I wish more folks operating as Ethan does….we are thrilled to be part of Sterner Stuff!
Want it done on-time the first-time? I’m truly blown away by the full service I received using Sterner Stuff Design!
As a small business owner it is so refreshing to do business with someone with technical experience, true to his word and punctual and I feel like I hit the trifecta of professionalism here…
True professional, thank you Ethan for treating my project like it was as important to you as it was to me.
Website Case Studies
Stories about how we built websites, boosted performance, generated sales and helped businesses like yours grow.

Traffic Safety Corporation
Because they compete in an international market, it’s crucial for the Traffic Safety Corporation to meet all of Google’s expectations for optimal SEO. We’ve helped them meet Core Web Vitals standards and push 90+ / 100 Page Speed scores on their full suite of websites.

Oregon CPR Training
We’ve worked with Oregon CPR Training to make adding classes and selling trainings via their WordPress website a breeze. We also help them drive new students through SEO and pay-per-click Google Ads.

Porterhouse Clothing & Supply
A Shopify-powered eCommerce website that bled into the real-world with an integrated point-of-sale. A small, worry-free pay-per-click campaign helps this retail store keep sales going through slow periods.
Why Choose Sterner Stuff for Your Website?
At Sterner Stuff, we’re a small team with high standards. We’re in-house technical experts, not under-skilled drag-and-drop junkies. You know that cutting corners in your business means losing customers, so only work with the best.
For a local, Eugene-based team that truly cares about your business and seeing it grow, look no further.

Your Trusted Partners
Eugene-Based Web Experts
It’s important to us to be transparent. That means keeping communication open, celebrating wins together, and letting each other know how we can continue to do better.
It also means that when we sell you local, we’re providing you local. Your whole team is based right here in Eugene, Oregon.
So we feel now is a good time to make sure you know that the below photos are stock photos.



The Sterner Stuff Blog
Running commentary on the problems we solve.
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Add a UTM source to community events with The Events Calendar
Read more: Add a UTM source to community events with The Events CalendarWhether or not you’re using their Community Events add-on, there are lots of folks using The Events Calendar to showcase events from partners and in their community. For example, DowntownEugene.com is a robust source of events happening in Downtown Eugene. It’s important to demonstrate to the folks listing events with your organization that it was…
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Tracking UTM Parameters with Gravity Forms Submissions in WordPress
Read more: Tracking UTM Parameters with Gravity Forms Submissions in WordPressAI Note: We wrote two plugins that can be used in combination to handle this very common task. We then asked ChatGPT to learn about them and create a blog post summarizing how they work together! ChatGPT really loves emojis by default. If you’re running Google Ads or any other paid campaigns, tracking UTM parameters…
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Add Extra Columns to WooCommerce Reports
Read more: Add Extra Columns to WooCommerce ReportsIt’s possible you’ve followed this tutorial from Woo on how to add columns to admin reports, such as the Orders report. And it’s possible you’ve found that it just doesn’t really work as advertised and is incredibly convoluted. Specifically, the Javascript filter callback you register (addFilter) is just…never called. Me too. Here’s something that actually…
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