
Sterner Stuff
WordPress and Custom Web Design & Development Services
Our Eugene-based, in-house team is made up of experts at fixing websites, building websites, and crafting custom applications to help simplify your business.
We Design, Build, & Maintain Websites
Specifically, we excel at:
Web Design & Development
Our team is in-house and based in Eugene, Oregon. You’ll meet with real people who can help you understand how your website and your business connect. Then we can design and build a website, or a custom piece of software, that serves your business effectively. Whether that’s driving leads or simplifying business administration, we’re here to help.
WordPress Website Hosting & Maintenance
We provide comprehensive monthly WordPress website hosting and support packages designed for the hands-off business owner. Never worry about security and updates again. Similarly, we offer long-term support for custom software, whether we built it or someone else did.
And we won’t talk you into a new website if you don’t need one.
eCommerce Solutions from Shopify & WooCommerce
We help brick-and-mortar business owners get online with ease and reach new audiences. We leverage Shopify to help retail businesses bridge the gap between online and point-of-sale. We also support WooCommerce for a variety of eCommerce applications. We’re agency partners for both.
Start selling around the globe.
Five-Star Websites
Clients whose websites benefited from working with Sterner Stuff.
Sterner Stuff takes all the worry out of hosting and maintaining a website. They are very detailed oriented and responsive to support requests. They thoroughly revised and optimized our websites which increased site stability and resulted in faster speeds. As a result, our Google organic rank increased so we are now at the top of the first page of search results for all our top keywords. The money they save us from not having to run so many paid ads more than covers their reasonable monthly maintenance fee.
Ethan is not only professional and knowledgeable but he was able to explain our options and outcome in a way we could understand. I find him to very honest and upfront about what he expected from us and in return what we could expect from him. Once we gave him the ok he was off and running at full throttle. I wish more folks operating as Ethan does….we are thrilled to be part of Sterner Stuff!
Want it done on-time the first-time? I’m truly blown away by the full service I received using Sterner Stuff Design!
As a small business owner it is so refreshing to do business with someone with technical experience, true to his word and punctual and I feel like I hit the trifecta of professionalism here…
True professional, thank you Ethan for treating my project like it was as important to you as it was to me.
Website Case Studies
Stories about how we built websites, boosted performance, generated sales and helped businesses like yours grow.

Traffic Safety Corporation
Because they compete in an international market, it’s crucial for the Traffic Safety Corporation to meet all of Google’s expectations for optimal SEO. We’ve helped them meet Core Web Vitals standards and push 90+ / 100 Page Speed scores on their full suite of websites.

Oregon CPR Training
We’ve worked with Oregon CPR Training to make adding classes and selling trainings via their WordPress website a breeze. We also help them drive new students through SEO and pay-per-click Google Ads.

Porterhouse Clothing & Supply
A Shopify-powered eCommerce website that bled into the real-world with an integrated point-of-sale. A small, worry-free pay-per-click campaign helps this retail store keep sales going through slow periods.
Why Choose Sterner Stuff for Your Website?
Sterner Stuff is a small team with high standards. We’re in-house technical experts, not under-skilled drag-and-drop junkies. You know that cutting corners in your business means losing customers, so you don’t do it. Neither do we.
We also love our clients and value transparent communication with them. We’ll celebrate our wins together and let each other know how we can continue to do better.
For a local, Eugene-based team that truly cares about your business and seeing it grow, look no further.

Our Full Suite of Digital Services
- Website design
- Website development
- Custom software design
- Custom software development
- Google AdWords marketing and management
- WordPress website bug fixes
- WordPress website hosting
- WordPress plugin development
- WordPress plugin customization
- Website performance optimization
- Monthly technical website support and maintenance
Eugene Website Design
When it comes to website design services, we excel at building simple websites that put your story and your value proposition ahead of expense and flash.
We partner with other Eugene-based design firms when necessary to develop your brand, and then dive deep into your 3-month goals, what your customers are looking for, and how your competitors are beating you.
Flashy web design wins awards. But we’re not here to win awards. We’re here to win you customers. That’s the difference at Sterner Stuff.
WordPress Website Development
For many small business websites, WordPress is the perfect solution. While new AI platforms are exciting, they have a limited understanding of your business, and you may find you quickly outgrow them.
Building on WordPress means it’s easy to edit, easy to find support, and your website belongs to you, forever. By working with Sterner Stuff, you’ll also get a WordPress website that’s lightning fast and SEO-friendly, plus an opportunity to work with us long-term with our worry-free hosting and maintenance package.
We value transparency, so if WordPress isn’t a good fit, we’ll let you know and help you find the right tool for your job.
Digital Marketing Services
We currently have extremely limited openings for digital marketing services. We’re accepting location-specific businesses in competitive markets, or brick-and-mortar retail stores offering or looking to offer eCommerce.
If that’s you, contact Sterner Stuff today to learn about our current Google pay-per-click digital marketing services.
This is great for businesses like:
- Tradespeople, like plumbers, electricians and handymen
- Location-specific services like yoga studios, auto shops, and climbing gyms
- Retail stores, like clothing, sporting goods or crafts
The Sterner Stuff Blog
Things we’ve learned about designing and building websites. Some things for our clients, and some things for other folks in the business.
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Fix Block Theme Navigation with WP Rocket
Continue Reading: Fix Block Theme Navigation with WP RocketWP Rocket is good for a lot of things. It makes even the most complicated websites at least a little bit faster. But the more WP Rocket features you enable, the more things that are liable to break. Block Navigation Responsive Container For example, WP Rocket offers a great feature called “Remove Unused CSS”. As…
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Can AI Build Me a Website?
Continue Reading: Can AI Build Me a Website?This post is a bit of a work in progress. Well, it’s finally happened. We’re blogging about AI. Here at Sterner Stuff, we occasionally look over the kinds of keywords sending traffic to our site to gauge what folks are looking for. And I’m sure it won’t surprise you that “Can AI build me a…
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Add a UTM source to community events with The Events Calendar
Continue Reading: Add a UTM source to community events with The Events CalendarWhether or not you’re using their Community Events add-on, there are lots of folks using The Events Calendar to showcase events from partners and in their community. For example, DowntownEugene.com is a robust source of events happening in Downtown Eugene. It’s important to demonstrate to the folks listing events with your organization that it was…
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