
Sterner Stuff
WordPress and Custom Web Design & Development Services
With excellence, transparency, and meaningful goals at the core of everything we do, our expert Eugene-based team is here to design & build your next website, fix your existing website, and develop custom applications to help simplify your business.
We Design, Build, & Maintain Websites & Apps
It’s what we excel at.
Web Design & Development
This Eugene-based team knows how the web works. We’re here to understand your business and show you how your website can serve it. Then we’ll design and build a website, or a custom piece of software, that does that job. Whether that’s generating new leads or simplifying business administration, we’re here to help.
A contracted team that feels like an in-house team.
WordPress Website Hosting & Maintenance
All-inclusive WordPress website hosting and support from Sterner Stuff allows the hands-off business owner to stop worrying about security, updates, and surprise bills. We also offer long-term support for custom software, whether we built it or someone else did.
And we won’t talk you into a new website if you don’t need one.
eCommerce Solutions from Shopify & WooCommerce
We take brick-and-mortar businesses online with ease and put your brand in front of new audiences. We use Shopify to bridge the gap between online and point-of-sale for legacy retail businesses. We also use WooCommerce for a variety of eCommerce applications. We’re agency partners for both.
Start selling around the globe.
Why Choose Sterner Stuff for Your Website?
Sterner Stuff is a small team with high standards. We’re in-house technical experts, not under-skilled drag-and-drop junkies. You know that cutting corners in your business means losing customers, so you don’t do it. Neither do we.
We love our clients and value transparent communication with them. We’ll celebrate our wins together and let each other know how we can continue to do better. And everything we do is in pursuit of meeting the goals you’ve set out for your business.
For a local team you can trust to not just manage your website but truly care about your business and seeing it grow, look no further.

Five-Star Websites
Clients whose websites benefited from working with Sterner Stuff.
Sterner Stuff takes all the worry out of hosting and maintaining a website. They are very detailed oriented and responsive to support requests. They thoroughly revised and optimized our websites which increased site stability and resulted in faster speeds. As a result, our Google organic rank increased so we are now at the top of the first page of search results for all our top keywords. The money they save us from not having to run so many paid ads more than covers their reasonable monthly maintenance fee.
Ethan is not only professional and knowledgeable but he was able to explain our options and outcome in a way we could understand. I find him to very honest and upfront about what he expected from us and in return what we could expect from him. Once we gave him the ok he was off and running at full throttle. I wish more folks operating as Ethan does….we are thrilled to be part of Sterner Stuff!
Want it done on-time the first-time? I’m truly blown away by the full service I received using Sterner Stuff Design!
As a small business owner it is so refreshing to do business with someone with technical experience, true to his word and punctual and I feel like I hit the trifecta of professionalism here…
True professional, thank you Ethan for treating my project like it was as important to you as it was to me.
Website Case Studies
Stories about how we built websites, boosted performance, generated sales, and helped businesses like yours grow.

Traffic Safety Corporation
Because they compete in an international market, the Traffic Safety Corporation needs to meet all of Google’s expectations for optimal SEO. We’ve helped them meet Core Web Vitals standards and push 90+ / 100 Page Speed scores on their full suite of websites.

Oregon CPR Training
We’ve worked with Oregon CPR Training to make adding classes and selling trainings via their WordPress website a breeze. We also help them drive new students through SEO and pay-per-click Google Ads.

Porterhouse Clothing & Supply
A Shopify-powered eCommerce website that bled into the real-world with an integrated point-of-sale. A small, worry-free pay-per-click campaign helps this retail store keep sales going through slow periods.
Our Full Suite of Digital Services
- Website design
- Website development
- Custom software design
- Custom software development
- Google AdWords marketing and management
- WordPress website bug fixes
- WordPress website hosting
- WordPress plugin development
- WordPress plugin customization
- Website performance optimization
- Monthly technical website support and maintenance
Goal-Oriented Eugene Website Design
We’re experts at designing and building websites that share your story and make clear your unique value in your industry, ensuring the right customers are finding you every single day.
Diving deep into your business—understanding your 3-month goals, what your customers are looking for, and how your competitors are beating you—allows us to build these purpose-driven websites.
With clear goals at the outset, everything we do will be in pursuit of excellence for not just your website, but your business as a whole. That’s the difference at Sterner Stuff.
Dependable WordPress Website Development
For many small business websites, WordPress is the perfect solution. New AI platforms are exciting, but they have a limited understanding of your business, and you may find you quickly outgrow them.
Building on WordPress makes your site easy to edit, easy to support, and it belongs to you, forever. By working with Sterner Stuff, you’ll also get a WordPress website that’s lightning fast, SEO-friendly, and completely hands-off with our hosting and maintenance services. Our expert team will also help ensure that no one will ever accidentally break your business-critical site.
WordPress is a great fit for membership sites, complex event calendars, and many eCommerce applications. We value transparency, so if WordPress isn’t a good fit, we’ll let you know and help you find the right tool for your job.
Digital Marketing Services
We have extremely limited openings for digital marketing services. We’re accepting location-specific businesses in competitive markets, or brick-and-mortar retail stores offering or looking to offer eCommerce.
If that’s you, contact Sterner Stuff today to learn about our current Google pay-per-click digital marketing services.
This is great for businesses like:
- Tradespeople, like plumbers, electricians and handymen
- Location-specific services like yoga studios, auto shops, and climbing gyms
- Retail stores, like clothing, sporting goods or crafts
The Sterner Stuff Blog
Things we’ve learned about designing and building websites. Some things for our clients, and some things for other folks in the business.
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How to Configure Gravity Forms Submissions as Conversions in Google Ads
Continue Reading: How to Configure Gravity Forms Submissions as Conversions in Google AdsDirectly integrating Gravity Forms with Google Ads can be done, but it involves extra code maintenance that, depending on your approach, we’ve seen broken by something as innocuous as an SEO plugin. You’re probably already running Google Analytics on your website, so let’s use that. Step 1: Install Gravity Forms Google Analytics Plugin Assuming you’re…
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Fix Block Theme Navigation with WP Rocket
Continue Reading: Fix Block Theme Navigation with WP RocketWP Rocket is good for a lot of things. It makes even the most complicated websites at least a little bit faster. But the more WP Rocket features you enable, the more things that are liable to break. Block Navigation Responsive Container For example, WP Rocket offers a great feature called “Remove Unused CSS”. As…
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Can AI Build Me a Website?
Continue Reading: Can AI Build Me a Website?This post is a bit of a work in progress. Well, it’s finally happened. We’re blogging about AI. Here at Sterner Stuff, we occasionally look over the kinds of keywords sending traffic to our site to gauge what folks are looking for. And I’m sure it won’t surprise you that “Can AI build me a…
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