eCommerce Website Design & Development
Making Retail eCommerce for Small Businesses a Breeze with Shopify
Have you taken your brick-and-mortar retail store online?
You’ve probably already heard why you need to be selling online, but let’s take it one step further.
We believe you should not only be online, but that your point-of-sale and your eCommerce website should be extensions of a single commerce platform.
That’s why we love Shopify. Shopify offers a single management platform for your entire commerce operation.
A Single Shopping Experience
For customers, Shopify offers a seamless shopping experience across your in-store and eCommerce operations. Customers can easily:
- Shop your inventory online before they come to your store, increasing trust that you carry what they need
- Buy online and pick up in store
- Use rewards points and gift cards no matter how they choose to shop
- Continue being a customer for life, even after they move away.
Holistic Sales Reporting
If you’ve already made the jump online but aren’t using a single platform, reporting and restocking becomes a complex task as you try to merge data from online and in-store sales. Maybe you have a tool that keeps breaking, or maybe you format a couple of Excel sheets and paste them together.
Not with Shopify. Easily run the most critical reports for your business. See every sales channel at once, or split your report across channels for a more granular view. Whatever reports you need, Shopify has you covered.
- ABC analysis
- Sell-through rates
- Cost of goods sold
- ROI for marketing dollars
- And more!
Case Study: Porterhouse Clothing & Supply
Porterhouse Clothing & Supply is a brick-and-mortar menswear shop in Eugene, OR. They opened their doors knowing that eCommerce would be a big part of their business.
Working with Sterner Stuff, they used Shopify to build a digital-first business. With a small $5/day budget in a simple Google Smart Shopping campaign, they were able to generate 21% of their 2020 holiday revenue through online sales.
For a brand new store, this meant that even if it took time to catch on and be discovered in Eugene, online shoppers looking for the products they carry would help ease the startup financial burden.
Shopify POS is How We Do It
Few commerce solutions offer an all-in-one platform like Shopify does. Shopify is battle tested:
Millions of merchants
Billions of customers
Billions of dollars in sales
Unlike other point-of-sale and eCommerce combinations that have a middle-man syncing data between the two, Shopify is a single platform. Your customers, your inventory, and your sales are everywhere all at once. Take Shopify everywhere and it’ll take your business anywhere you want to go.
Who is Shopify Right For?
If you’re reading this, probably you. Shopify is the ideal omnichannel commerce platform for retailers like you. Retailers who are:
Passionate about their in-store experience
Physical retail is back in style. According to Shopify research, 81% of Gen Z shoppers prefer to shop in-store.
By unifying your in-store and online presence, people can shop you online and know exactly what they’re going to get by coming into your store.
Scared of fulfilling online sales
Shopify has been built, from the start, to make selling online easy. You’ll never oversell, you’ll get the best shipping rates possible, and you’ll be able to show your customers accurate shipping rates at checkout.
And for the locals, they can pick up directly in your store, no sweat. And your staff will love how easy it is to fulfill those sales.
Working Too Hard to Make Retail a Reality
Shopify research shows that 60% of retailers—retailers like you—say reducing friction between in store and online fulfillment is their top priority.
If you’re putting in hours to make sure your online store is accurate and up-to-date, Shopify and Shopify POS was built just for you.
But Wait, There’s More!
If we got into every way Shopify makes retail easier, this page would go far too long. But let’s touch on just a couple additional points:
- Unified customers, rewards and gift cards
- Seamless integration with Google Shopping and Local Listings
- A single payment provider with competitive pricing and support for syncing sales data into QuickBooks and other bookkeeping software
- Sell anywhere—Shopify POS works on tablets and phones, and can even take tap payments directly on your phone. Bring your store to the market, no sweat.
Don’t Go it Alone—Let’s Get Started
Here at Sterner Stuff, we’re Shopify Partners. We’ve got the knowledge to make moving your store to Shopify an absolute breeze, and the fast-track to Shopify’s incredible support team if we need it.
So don’t go it alone. Contact us today to get started with Shopify and Shopify POS. Fill out the form below, contact [email protected], or call 541-204-0439 to get started.