Category: Marketing

  • Your email subscribers are your biggest fans. They should hear from you!

    Your email subscribers are your biggest fans. They should hear from you!

    You may have a growing cohort of newsletter subscribers because someone had the good sense to tell you to put a newsletter signup on your website. But do they hear from you? Unless you’ve been collecting email addresses without permission, via black hat interfaces, or in some other untoward fashion, the people who sign up…

  • Can AI Build Me a Website?

    Can AI Build Me a Website?

    This post is a bit of a work in progress. Well, it’s finally happened. We’re blogging about AI. Here at Sterner Stuff, we occasionally look over the kinds of keywords sending traffic to our site to gauge what folks are looking for. And I’m sure it won’t surprise you that “Can AI build me a…

  • Tracking UTM Parameters with Gravity Forms Submissions in WordPress

    AI Note: We wrote two plugins that can be used in combination to handle this very common task. We then asked ChatGPT to learn about them and create a blog post summarizing how they work together! ChatGPT really loves emojis by default. If you’re running Google Ads or any other paid campaigns, tracking UTM parameters…