A digital product agency

WordPress experts and custom software consultants

Choose Yer Adventure

Our Bread and Butter:

WordPress Hosting, Customization
and Management

From Eugene-based small businesses to nationwide, enterprise-level operations, we're helping teams and storefronts make WordPress work for them

WordPress can meet your business's needs, but not every agency is equipped to run and manage WordPress reliably and at scale. That's where Sterner Stuff comes in.

Whether you're migrating to WordPress for the first time or tuning up a massive existing install, Sterner Stuff can help you plan, execute, and maintain for long term success.

Start with the basics

Reliable WordPress Hosting

Your website is useless if it's down, broken, slow, or appears untrustworthy. Sterner Stuff's WordPress clients get started on the right foot with robust, dedicated hosting plus monthly support to keep business moving. Here's how we address each those concerns:

WordPress Isn't Slow Around Here

  • Dedicated VPS can scale to your needs
  • Full-page cache skips WordPress, PHP and your database
  • Redis caching speeds up everything the full cache misses
  • Sites are audited for plugin and theme performance
  • Improved caching by routing DNS through Cloudflare
  • SSL certs (https) always included for better performance and security

Downtime Can Be Avoided

  • Uptime monitoring means we know before you do if your site does go down
  • Bad updates get caught before they go live
  • Backups can be restored to fresh hardware in less than 10 minutes
  • More robust failover setups available upon request

Responsible Updates

  • Applying updates monthly stays ahead of code rot more likely to break and keeps you safe from hackers
  • Updates are reviewed by hand before launch each month
  • Sites are audited for abandoned plugins and themes, ensuring maintained compatibility
  • Personalized, proactive recommendations
  • Permanent staging QA available upon request

Worry-Free Managed WordPress Hosting

starting at $112 per month
  • Dedicated VPS hosting
  • Direct account manager access for technical and non-technical support
  • WordPress tuned for performance
  • No contract

WordPress for Publishers

Meet Fluctuations in Traffic

Increase uptime and cut costs all at once. Auto-scaling WordPress isn't unique to your publication. Let Sterner Stuff advise and execute on a migration to one of our enterprise WordPress hosting partners. The next time you get a big scoop, your website won't break a sweat.

Diversify Monetization with Gutenberg

Extend WordPress's block editor with custom widgets, giving your authors the power to execute on unique, context-specific monetization efforts with your financial partners.

Performance Audits

Fast sites mean happy users. Happy users stay longer and are more likely to interact with your advertisers. This higher revenue per user is great for monetization, because everyone knows new users are more expensive than existing users. Let Sterner Stuff tune your site and bump your bottom line.

WordPress for eCommerce

WooCommerce Experts

There are lots of options out there for WordPress eCommerce, but we stand by industry-standard WooCommerce and its reliable stable of extensions. We're here to configure and customize WooCommerce plugins and themes for your online business.

Caching for eCommerce

Caching isn't a one-size-fits-all solution, and that's doubly true for eCommerce websites. By looking at caching options across your entire stack, we can ensure your website performs under pressure. Fast websites sell better, so ensure yours is as fast as possible.

Seamless Shipping

Brands often underestimate the complications of shipping for eCommerce, from configuring rates, to talking to their shippers to getting labels in a timely fashion. Sterner Stuff can advise on both logistical and technical aspects of ensuring every delivery goes out on time and without losing your shirt on shipping.

Integration and Automation

When your eCommerce sales take off, the last thing you need is to start bringing on an army of employees to handle fulfillment, accounting and logistics. Rather than pay new employees to do data entry, Sterner Stuff can help you ensure your logistics and accounting solutions talk to WooCommerce, automating as much as possible.

WordPress For Small Business Course

If the Worry-Free plan isn't right for you yet, we've made this guide for you. Take actionable steps to make your WordPress website more reliable.

Each lesson arrives in a convenient email, and you can reply to get a little hands-on assistance.

Learn more or just sign up for this free course.

This field is for validation purposes and should be left unchanged.

Custom, cloud-based software solutions

As your business scales, your problems become bigger and your needs become more specific. You start stretching off-the-shelf solutions to their limits. Are you looking at your budget wondering why you're using a "good enough" solution with a five-figure monthly licensing fee?

Or maybe you're the first in your field, offering brand new services that require a completely custom platform to deliver a first-class experiene to your customers.

Wherever you fall in the above, Sterner Stuff is here to help. With custom-built, web-based software, we can ensure your business is ready to meet all the challenges ahead with solutions that work exactly the way you need them.


Our solutions are all built on the web, which means you never have to worry about hardware, office space, or specialized devices. The tools we recommend and build are accessible from any device, anywhere there's an internet connection.


If your business requires more staff to scale, are you really scaling? We don't think so.

Automate away as much of your workflow and services as possible to keep payroll affordable while still growing your business.

Business Intelligence

Where there's an API, there's a way. We'll help you pull information from every segment of your operations and put it under one roof. Dashboards and databases ensure you're making efficient and informed decisions.

Our Tools of Choice


The PHP framework that makes the world go 'round. We specialize in building and maintaining designed-to-spec Laravel applications. Laravel allows us to tweak and scale your application to meet any requirement.


A Javascript framework that can go big and small. Vue powers applications that respond to user input in the blink of an eye, and we can sprinkle it in only where needed, rather than committing to the expense of building a full single-page application.

Sterner Stuff Design is a joy to work with. Ethan is professional, incredibly expedient, and a great dev on top of all that! Over the course of a month, he helped develop several modules, troubleshoot bugs, and even muck around in the weeds with really small details to make the site more efficient and standards-compliant. Can't recommend Sterner Stuff Design enough!

Brent Barkley

The Blog

Get a List of All Your Instagram Followers for Free

By Ethan Clevenger | October 22, 2021

A great way to organically increase your Instagram followers is to run promotions specifically for followers. We recently organized a promotion for Porterhouse Clothing where followers were automatically entered in a gift card drawing, plus an extra entry for tagging friends in comments. Of course, this meant pulling a list of followers, which Instagram doesn’t…

WooCommerce Foreign Key Errors and MySQL Engines

By Ethan Clevenger | August 18, 2021

Here at Sterner Stuff, we don’t like throwing away existing websites and content. We call that stuff “equity”, and no one wants to throw away equity. When possible, we’ll repurpose as much of a WordPress site as possible when implementing a new design, features, etc. So while it may seem like a brand new site,…

Configuring WP fail2ban Behind Cloudflare

By Ethan Clevenger | August 17, 2021

If your WordPress website is proxied behind Cloudflare, the IP address reported to your server isn’t the actual IP address of the original request. It’s a Cloudflare IP. Most of the time, this doesn’t matter, but if you’re using WP fail2ban, this causes issues. The Problem By default, fail2ban in combination with WP fail2ban works…